SEO

Search engine optimization (SEO) is the process of assessing the visibility of a website or a web page in a search engine’s “natural” (or “organic”) search results. In general, the earlier ( or higher ranked on the search results page ), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

SEO reading paAs an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.

Website Audits

Web Marketing services oftentimes involves an analysis of the client’s current website and online presence, summarized in a thorough report called a Website Audit. This report is also known as an SEO Audit in the industry, but our reports go beyond a typical audit. The Website Audit includes an analysis of the site’s technical integrity, current level of search engine optimization (SEO), and social media marketing (SMM) factors. The website audit thoroughly reports includes extensive recommendations for overall improvement.

Our Website Audits touch on a variety of aspects from the highly technical to basic content optimization. Besides creating a foundation for continuing web marketing and technical work, these audit reports are a valuable resource and educational tool for our clients. We thoroughly explain each aspect of the website that gets analyzed and fully reveal our findings. We clearly define any industry specific terminology. We provide an executive summary for the time-constrained client. We can become a valuable resource for your organization that not only helps formulate and implement web marketing strategies, but also educates and mentors clients on SEO basic and best practices.

The SEO audit report will include the following:

  • Executive summary of overall findings.
  • Checklist of all strength and weaknesses of current website’s status.
  • Glossary of several industry specific terminology included within the audit report.
  • Analysis of technical aspects of website, such as the technical architecture, organization and integrity of all source code, and formatting of website URLs. Recommendations for improvements to website’s technical integrity.
  • Analysis of how well the content on the current website is optimized for search engines. Recommendations for on-site content improvements.
  • Analysis of website’s internal structure and navigation. Recommendations for structural improvements.
  • Analysis of website backlinks. Identification of any back link anomalies
    (i.e. broken links, misspelled anchor text, etc.).
  • Analysis of organization’s utilization of social media networks. Recommendations for improvements of social media marketing.
  • Proposed future services.

Contact us today to get a free SEO quote!